For most organizations, email is the communications medium of choice. Whether it is driving one-to-one marketing efforts, customer service follow-ups, order confirmations, or one-off communications between internal employees and customers, email has proven a highly effective tool. It is inexpensive, fully track able, and, when properly utilized appreciated by those who receive it.

However, many EO’s have invested heavily in systems and software to protect their organization from receiving Spam (Unsolicited Commercial Email), and yet invest nothing in a common platform to protect the Organization from Being a Spammer. This common platform is essential in the enforcement of control and compliance

Organizationally, the problem with email is that due to the inherent accessibility and ease-of-use, it has become nearly impossible to control outbound email at each touch point Insufficient knowledge as to how, exactly, these disparate divisions, departments, and individual employees handle email has led to major concerns over brand control and consistency as well as legal compliance.

With recently the enacted federal legislation leaving little room for potential errors, EO’s are now going to great lengths to govern all activities and protect themselves from outside liability.

In addition to control and consistency issues, more problems manifest within how these EO’s accomplish brand governance and legal compliance. Although many EO’s implement strict and enforceable policies regarding outbound communications, marketing, and press relations, with no systems of monitoring or enforcement, these policies actually do very little to combat email risks.

Thus, to overcome the above drawback XGEN-GOVERNANCE plays its role. It provides a smart and systematic way to govern e-mails. XGEN Governance would be a journey towards smart governance where all transactions are checked and corrected online with the least possible delays and at the lowest possible cost. In other words, it's a dream of anywhere, any time, non-stop governance.