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XGEN-GOVERNANCE shows a road
to success |
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X-gen Governance gives a
solution for all the above problems we have been
discussing so far. In order to solve the complexities of
creating consistent, compliant, and deliverable email,
EO’s must team with experts who focus exclusively on the
practical and legal aspects of permission based email.
His truly integrated approach must allow for the
following: |
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Brand Integrity,
Subscriber Management,
Enterprise/ Corporate Governance. |
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Brand Integrity
The solution provides administrators with a “control
panel” whereby they can govern all aspects of email
content, from the administrative level through the
division or region level and ultimately down the user
level.
Content Detective TM scans email content, looking for
words and phrases that are likely to trigger the spam
filtering or words that are prohibited by enterprise
branding guidelines, privacy policies, legal issues,
etc. It may be mandated that every business email passes
the Content Detective before it is send.
In addition to the
above the control panel may be used to: |
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- Publish complete
emails and templates to business units who can in
turn customize only designated elements.
- Dictate how long a
distributed email is accessible for personalization
and delivery at the local level.
- Dictate whether
business units can create their own emails, or they
can send only published emails.
- Allow business
units to upload their own images and restrict images
to those which have been approved or published.
There are two very
basic processes that would definitely help in email
governance in a better manner. |
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On-Your-Behalf Model
On-Your-Behalf Model, helps the enterprise are able to
capitalize on local relationships by enabling the
corporate marketing department to send emails on behalf
of local store owners, franchisees, or sales
representatives. The corporate marketing department
simply creates emails with personalization elements that
reflect the local relationship. The responses would be
sent at the local level only. |
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Lock-and-Publish Model
For enterprise having multiple business units, many of
which have independent marketing teams. The corporate
marketing team creates approved emails which are in turn
“published” to business units. Upon receiving approved
and “locked” emails from the administrator, these
individual business units are able to customize and
personalize elements which have been designated
“unlocked” by the administrator. |
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